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Definitions:
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Pages vs Sheets
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A common mistake for publishing
novices is page count; that is,
the confusion between sheets and pages. Sheets and pages are NOT the same.
Paper is manufactured in sheets.
When you hold a blank piece of paper you’re holding a sheet,
not just a page. A sheet of paper has
two sides — the front side and the back side. When you print on paper
you have two
pages — the front is page one, the back is page two. In
printing, by definition, a page is always one
side of a sheet.
If you draw
24 pages for your book then you need to order a 24
page book (which will use 12 sheets
of paper — one drawing for each side of the sheet of paper, and thus
two pages). If you intend that the back-side of each drawing
should be
a blank page, then you have to order a 48-page book.
Don’t count the front and
back covers. The
cover is a separate issue as it is always a single double-wide sheet of
paper with full-color printing on one side only.
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Retail
Price |
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What
price should it be? There is no
cut-and-dried method of pricing, it all depends on the intended market.
The best gauge of pricing is to go to a bookstore and examine similar
books. Select books as close as possible to the physical size and type
of your proposed book (page count, black-and-white, color, etc.), and
use that as a starting point. If there are any doubts, ask the
bookstore owner for advice: explain your proposed book (number of
pages,
color or not, physical size) and ask him/her what they would expect
such a book to be priced at given their experience with their
customers. This might also be a way to get the books directly into a
local bookstore when they are printed. Buying directly from the author
with a 30-40% discount is better than dealing with Ingram or other
distributors for some bookstore owners. If you do deliver books to the
bookstore, offer to autograph them — Signed books are more valuable,
plus bookstores understand that signed copies are not returnable! |
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Retail vs Discounts |
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Your
profit is
always the difference between what you sell your book for and what you
paid for the book. Reducing that profit, though, are the costs of
getting and delivering the books to the final customers. As a result,
you should always try to anticipate your direct fulfillment
costs (things such as shipping costs to get the books, and then the
cost of shipping envelopes/boxes, packing materials, address labels,
packing slips, and the time it takes to prepare and send the books to
the final customer--these, all told, can easily add up to $2.00 to the
cost of the book to you--assuming the
customer pays for shipping charges).
Flying Chipmunk Comics Press offers the services of
selling the
books through other channels, such as Amazon, Barnes & Noble,
Baker & Taylor; as well as supporting direct bookstore
purchases. These secondary services require that the book be sold to
them at a discount from the normal retail price
offered by you. Amazon,
Barnes & Noble, etc., will not list a book unless they have a
30% discount off the Retail price. While this does reduce your profits,
being able to sell your book everywhere through Amazon and Barnes
& Noble adds a
convenience to customers that can add substantially to your sales.
Bookstores purchase their books from distributors like
Baker &
Taylor and Ingram Distributors. If the book has only a 30% discount
available, B&T and Ingram offer the book to bookstores with
only a 5% discount. This low profit means most bookstores will
purchase the book only if a customer specifically orders it.
B&T and Ingram will give a 30% discount to bookstores
only if they themselves receive a 55-65% discount first. So, if you
want
to have
bookstores carry you book, you will have to make it available with a
minimum 55% discount. This is not a split discount between Amazon and
B&N, and Ingram and B&T, the discount is the
same to all
of them.
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Page
Specifications |
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Black-and-White Books |
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Small
Paperback |
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Sizes
available are: 5x8, 5.5x8.5, 6x9, and 7.5x9.25
Interior pages are printed on #55 white paper
Cover stock is #90 white laminated |
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Large
Paperback |
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Sizes
available are: 7x10 and 8.5x11
Interior pages are printed on #55 white interior paper,
7x10 cover stock is #90 white laminated
8.5x11 Cover stock is #80 white laminated |
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Standard Color Books |
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Small
Paperback |
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Sizes
available are: 5x8, 5.5x8,.5 6x9, and 7.5x9.25
Interior pages are printed on #50 white paper
Cover stock is #90 white laminated |
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Large
Paperback |
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Sizes
available are: 7x10 and 8.5x11
Interior pages are printed on #50 white paper
Cover stock is #90 white laminated |
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Premium Color Books |
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Small
Paperback |
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Only
5.5x8.5 is available
Interior pages are printed on #70 white paper
Cover stock is #80 white laminated |
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Large
Paperback |
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Sizes
available are: 7x10 and 8.5x11
Interior pages are printed on #70 white paper
Cover stock is #80 white laminated |
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Copyright © 2012 by Terry Kepner, All
Rights Reserved |
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Copyright © 2012 by Terry Kepner, All Rights Reserved
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